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xiQ’s is a Personality-driven Sales and Marketing Platform that combines neuroscience, psychology, and AI to understand the buyers’ mindset.
Branding
Explosive watercolors are the theme for xiQ. It represents the emotional side of our buyers while the vector illustrations represents the Artificial Intelligence.
xiQ is young, bold and a revolutionary technology. The music is selected to be energetic, adventurous and action oriented because xiQ is the new kid on the block.
xiQ operates in B2B landscape, so subtle animation is used in the backdrop against the light backgrounds between the bold copy and images brings vibrancy to designs. Illustrations are used to visually enhance, not to overwhelm.
Video Making Process
The scripting process revolved around the following questions.
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Who is the audience?
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What are the 1 to 3 key-takeaways for that audience?
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How are we going to deliver this message? (storyboard)
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What is the call to action at the end?
- How do we want the audience to feel after the consume the content?
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How long should the piece be based on best practices?
All of the animations were done in Adobe After Effects. Stock footage was used along with actual screenshots of the product. The process was iterative and videos were improved with each iteration and feedback.
Music and Voice was selected according to the message of the video along with the company branding.
The process took 2-3 weeks.
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Explain complex technology in small duration videos
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Specific B2B Audience with narrow attention span
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Videos a part of marketing campaigns with specific CTA
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Be provocative enough to stand out but not be offensive
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Keep up with the changing product and messaging
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